The purpose of the #sdgworldtour is to visit seventeen places in the world with the Clipper City of Amsterdam and create more awareness for the seventeen SDGs. Each location will promote one of the seventeen specific sustainability goals, always in combination with the other sixteen SDGs. The journey will start in August 2020 in Amsterdam and end in September 2022 in New York at the UN headquarters. Various parties will sail along and be involved in this journey, such as private and public sectors, NGOs, local communities, knowledge institutions, young people, artists, scientists, bloggers, vloggers, etc.

Our goals are that the #sdgworldtour contributors to: 
● Activating different sectors – private and public cooperation. 
● ‘Reaching the Unreachables’ – creating awareness in large parts of the world that now have absolutely no idea of sustainability. This really does not only concern rural areas in Africa and Asia: there is also much to do in the Western world. 
● Promoting sustainable promotions.

In other words, a nice showcase for Sustainable Development Goal number 17: Partnerships for the Goals!

Visiting seventeen beautiful and interesting places will go hand in hand with making the seventeen SDGs more transparent. Appealing examples during this #sdgworldtour ensure more awareness among more people. We are very happy to accept this challenge! With the help of our partners and the expertise and experience of the people working on this project, we want to make it clear that we, the whole world, have a goal to be achieved by 2030.

Personally, I think a good way to create more awareness (including myself) is to show examples that are close, relevant and tangible:

1. The UN’s  Lazy Person’s Guide to Saving the World  is a fun first step for everyone. Why? This list ensures that everyone who is Netflixing on the couch can also contribute to saving our planet. How beautiful is that?

2. Don’t feel like reading the depressive news on the newspaper about climate change? Watch relevant documentaries instead while relaxing on the couch: Before the Flood, An Inconvenient Truth and the Sequel, Cowspiracy, Oceans and The 11th Hour are examples of great documentaries about climate change.

3. Don’t you have the patience to watch such a long documentary? Then listen to short  TED Talks  about sustainability. These are perfect during cycling, cooking, or your workout.

Elinor Ostrom, the first woman to win a Nobel Prize in Economics, said, “Little by little, bit by bit, family by family, so much good can be done on so many levels.” It will cause a shift in general consumption patterns, which will lead to a change in companies. The SDGs should become the norm for companies in 2030. 

Are you also on board? 

Creating Awareness with the SDG World Tour2 min read